01 | Understand

My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.

02 | Research

I fully immerse myself by empathising with the target audience to understand their problems using research tools like interviews, empathy maps and researching competitors.

03 | Planning

This stage is where all the information from research is analysed with the problem established. The appropriate features are therefore identified. The planning tools/process i use include but not limited to:

  • UX: Affinity Diagram, Persona, Journey Map, User Story.

  • UI: Moodboards, inspiration from Pinterest, Dribbble, Awwwards etc.

04 | Design and Prototype

Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders or clients. Tools/processes include but not limited to:

  • UX: Wireframes

  • UI: Style Guide (Colours, Typography, Iconography, Images etc), Brand Identity (e.g Logo)

05 | Testing and evaluation

Usability test with target audience in order to get important feedback for improvement. Users are set a task and product is evaluated based on few factors such as easy of use.

06 | Iteration

Iteration is mandatory to optimise the user experience of the product. Based on feedback from user testings, iterations are prioritised and implemented for further testing.


I am a creative UI/UX designer with a product design background, focused on creating clean and engaging interfaces. I am particularly passionate about the tech industry especially emerging technologies that would shape the future.



  • Adobe Creative suite including Photoshop, Illustrator, InDesign, XD, After Effects

  • Sketch

  • InVision, Principle, Keynote

  • Basic HTML, CSS & Javascript


  • UI/Visual Design

  • UX Research e.g User Interviews, Journey Mapping

  • Branding

  • Logo Design

  • Creative Research

  • Interaction Design

  • Responsive Design

  • Mobile/Web App Design

  • Wireframing

  • Prototyping (Low/High Fidelity)

  • Image Retouching

  • Infographics

  • Presentations

© 2019 by Ibukun (Ibz) Adegola

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