Hi There!

I am a creative UI/UX designer with a Product Design Engineering background, focused on creating clean and engaging interfaces. I am particularly passionate about the tech industry especially emerging technologies that would shape the future.

MY DESIGN PROCESS

01 | Understand

My projects usually start with a kickoff meeting either with clients or other key stakeholders to discuss deadlines, objectives, deliverables and fully understand the project.

02 | Research

I fully immerse myself by empathising with the target audience to understand their problems using research tools like interviews, empathy maps and researching competitors.

03 | Planning

This stage is where all the information from research is analysed with the problem established. The appropriate features are therefore identified. The planning tools/process i use include but not limited to:

  • UX: Affinity Diagram, Persona, Journey Map, User Story.
  • UI: Moodboards, inspiration from Pinterest, Dribbble, Awwwards etc.

04 | Design & Protoype

Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders or clients. Tools/processes include but not limited to:

  • UX: Wireframes
  • UI: Style Guide, Brand Identity (e.g Logo), Clickable Prototype Screens

05 | Testing and evaluation

Usability test with target audience in order to get important feedback for improvement. Users are set a task and product is evaluated based on few factors such as easy of use.

06 | Iteration

Iteration is mandatory to optimise the user experience of the product. Based on feedback from user testings, iterations are prioritised and implemented for further testing.

MY ABILITIES

Tools

  • Adobe Creative suite including Photoshop, Illustrator, InDesign, XD, After Effects
  • Sketch
  • InVision, Principle, Keynote
  • Webflow
  • Basic HTML, CSS & Javascript

Skills

  • UI/Visual Design
  • UX Research e.g User Interviews, Journey Mapping
  • Branding
  • Logo Design
  • Creative Research
  • Interaction Design
  • Responsive Web Design
  • Mobile/Web App Design
  • Wireframing
  • Prototyping (Low/High Fidelity)
  • Image Retouching
  • Infographics
  • Presentations
Case Studies