— UI/UX | MOBILE WEB APP | CLIENT PROJECT

grow your business ideas:

website redesign

Overview

Bloomsbury Beginnings is a company that provides courses and support for environmental or social impact start-up enterprises. We redesigned their website (mobile) and visual identity to match their intended brand identity in order to appeal to their target audience.

Tools

Sketch| Illustrator | Photoshop | InVision | Keynote
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Role - UI/UX Designer

Worked with the UX team to analyse research and designed the interface.  

— 01 THE CHALLENGE

Attracting new and keeping existing members

  • Currently there was not enough new members per cohort and could do with getting more onboard.

  • There was also a significant drop-off in existing members after course mostly due to lack of a way to keep in touch (without nagging them).

  • Members were finding it difficult keeping their work from every session as it was all paper based and had to be carried everywhere.

Main Website Sections
— 02 THE SOLUTION

New members area + new visual identity 

  • New visual identity of brand (including logo and colours) was created to appeal better to the target audience.

  • Key pages were redesigned to better communicate the value of the course and signing up.

  • The biggest addition was a new members area which was designed to help members build a long term relation with brand by increasing engagement, peer networking and confidence. Members were also able to digitise their work, share ideas and support each other.

Video of Prototype

Read more about the design process
Click through to high fidelity prototype

Other Work:

Bloomsbury Beginning (Mobile Site)

© 2019 by Ibukun (Ibz) Adegola

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