— UI/UX | MOBILE WEB APP | CLIENT PROJECT
grow your business ideas:
Bloomsbury Beginnings is a company that provides courses and support for environmental or social impact start-up enterprises. We redesigned their website (mobile) and visual identity to match their intended brand identity in order to appeal to their target audience.
Sketch| Illustrator | Photoshop | InVision | Keynote
Role - UI/UX Designer
Worked with the UX team to analyse research and designed the interface.
— 01 THE CHALLENGE
Attracting new and keeping existing members
Currently there was not enough new members per cohort and could do with getting more onboard.
There was also a significant drop-off in existing members after course mostly due to lack of a way to keep in touch (without nagging them).
Members were finding it difficult keeping their work from every session as it was all paper based and had to be carried everywhere.
Main Website Sections
— 02 THE SOLUTION
New members area + new visual identity
New visual identity of brand (including logo and colours) was created to appeal better to the target audience.
Key pages were redesigned to better communicate the value of the course and signing up.
The biggest addition was a new members area which was designed to help members build a long term relation with brand by increasing engagement, peer networking and confidence. Members were also able to digitise their work, share ideas and support each other.