— UI/UX | RESPONSIVE WEBSITE | BRANDING MATERTIALS

a travel campaign to attract nigerians in the diaspora 

Overview

This project was about designing a responsive website for a tourism campaign. This was to reconnect Nigerians in the diaspora (particularly in the UK) back to their culture and heritage through music and festivals. I strongly felt passionate about this because I know a lot  British Nigerians who want to be more in touch with their Nigerian background.

Tools

Sketch| Illustrator | Photoshop | InVision | Principle

Role - UI/UX Designer

I solely did everything in this project from the wireframes to the visual identity to the branding materials.

— 01 THE CHALLENGE

Reconnecting with culture and heritage

This project involved creating an impactful and engaging tourism campaign that would attract the target audience to Lagos (the most populated state in Nigeria). Growing up and living 2-hours drive away from Lagos (which i visited quite a few times), I realised the potential of this place and wanted to promote it.

The project required me to develop a visual identity, responsive website and a marketing campaign. The biggest challenge was creating an identity that represented Lagos and simultaneously connected with the target audience.

— 02 THE SOLUTION

Experience Lagos through music

The culture and heritage through music/festivals is used to attract the audience via:​

  • An immersive experience that on-boards the audience to the different music genres through a playlist of the top songs. 

  • Travel Information about flights, accommodation and other FAQ's is provided to ensure a seamless hitch-free trip.

  • To improve brand awareness, there is a merchandise section for the audience to purchase the coolest items.

Video of Prototype

Read more about the design process
Click through high fidelity prototypes

© 2019 by Ibukun (Ibz) Adegola

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