— UI Design| Interaction Design | Mobile App
making 80's/90's cool for young females
Rewind is a musical app where you experience both old and new school music. The best thing is you could build your own mixtape, transform them to old school cassette audio formats to be delivered to someone special (with the option to include a walkman as part of the gift) all with the touch of your hands.
Sketch| Illustrator | Photoshop | InVision | Principle
Role - UI/Interaction Designer
Designed the user interface based on research and made the micro interactions.
— 01 THE CHALLENGE
Making the old cool again
The challenge in the project was creating an app that had the right balance of bringing the old school (80’s-90’s) era whilst appealing and cool to such a young female target audience (15-25) that were barely born during it.
— 02 THE SOLUTION
All about the visual style
Picking the most relevant and appropriate visual elements from the old school era and translating it to the current era using visual styles of the current one that the target audience would find appealing.