— UI DESIGN | INTERACTION DESIGN | MOBILE APP

making 80's/90's cool for young females

Overview

Rewind is a musical app where you experience both old and new school music. The best thing is you could build your mixtape, transform them to old school cassette audio formats to be delivered to someone special (with the option to include a walkman as part of the gift) all with the touch of your hands.

Tools

Sketch | Illustrator | Photoshop  | InVision | Principle

Role - UI, Interaction Designer

Designed the user interface based on research and made the micro-interactions.
— 01
THE CHALLENGE

Making the "old", cool again

The challenge in this project was creating an app with an old school (80’s-90’s) era that would appeal to a young female target audience (15-25) who were barely born during that era.

— 02
THE SOLUTION

All about the visual style

The approach was picking the most relevant and appropriate visual elements from the old school era, modernising and translating it to the current era to appeal as much as possible to the target audience.

Video of Prototype

Read more about the design process

Case Study

Click through to high fidelity prototype

Prototype
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